UX Research

I am experienced in a variety of user experience research activities. There is no denying the power of research! Let your users do the talking (in an unbiased, well-structured user study).

 
 

Card Sorting Research

With NN/g, I analyzed card sorting and tree testing data for a Fortune 500 client to help improve their intranet navigation design and information architecture. The card sorting activity was completed using Userzoom and the client's site was built on the Unily intranet platform. 

The client recently acquired another company and needed to merge the intranets into a single navigation menu. 152 employees from both organizations participated in the research project. 

Project Goals:

  • To develop a new high-level intranet organization scheme
  • Conduct a card sorting study to identify optimal categories
  • Evaluate a broad range of high-level topics researching the full scope of content on both intranets

Details available upon request.

 
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Eye-tracking Research with Tobii

Organized, facilitated, and analyzed web wide eye-tracking study to observe user behavior across numerous sites. The goal of the research project was to observer user page scan behaviors such as: exhaustive review, desired exploration, and banner blindness. Using the Tobii eye tracking hardware, I documented and studied web and mobile eye tracking behaviors. Both quantitative and qualitative sessions took place during this study.

Details available upon request.

 
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Intercept Study on Large Touch Screen Devices

The focus of the usability study was to test and maker recommendations to the design, flow, navigation, etc. to a touch screen mall direction. The client operated internationally in over 236 malls and outlet malls. My responsibilities as an assistant UX researched included preparing the screener, documentation, recruiting test participants, and analyzing qualitative data

Areas to focus on for testing:
• Navigation, information architecture
• Visual design elements
• Language/tone
• Process/flow, search
• Interaction design
• Main screens
• Offerings
• Presentation of menus and links, ads, etc.
• Features that interact with mobile devices from the directory

Details available upon request.