Intercept Study on Large Touch Screen Devices

The focus of the usability study was to test and make recommendations to the design, flow, navigation, etc. to a touch screen mall directory. The client operated internationally in over 236 malls and outlet malls. My responsibilities as an assistant UX researcher included preparing the screener, documentation, recruiting test participants, and analyzing qualitative data

Areas to focus on for testing:
• Navigation, information architecture
• Visual design elements
• Language/tone
• Process/flow, search
• Interaction design
• Main screens
• Offerings
• Presentation of menus and links, ads, etc.
• Features that interact with mobile devices from the directory

Details available upon request.